Cvent Unveils New Brand Promise Built for The Presence Premium™ Era
The announcement signals a broader market shift: as AI commoditizes content, live experiences are becoming one of the most powerful ways to build audience trust and engagement
Cvent backs the reveal with a multi-year $1 billion investment plan, accelerating the company’s mission to build technology that powers the highest-performing events on the planet
Cvent today unveiled a new brand identity at Cvent CONNECT, its flagship industry and customer conference. The launch comes at a defining moment for the broader business landscape: As AI makes content, outreach, and personalization infinitely scalable, audiences are growing more skeptical. In response, organizations are looking for ways to more meaningfully engage with their customers and prospects. Increasingly, they find that answer in events – 98%1 of marketers and event professionals say in-person and community-based events are central to their marketing strategy.
Research shows the more the world automates, the more a room full of real people is worth. Cvent calls this shift the Presence Premium™: the rising value of the human connection in an AI-first world.
