Acxiom Launches Digital Recognition, Connecting Online and Offline Identity for True Omnichannel Personalization
Top brands report 50% increase in site visitor recognition powering site personalization and online to offline journeys
Acxiom®, the connected data and technology foundation for the world’s leading brands, today announced a significant expansion of its Digital Recognition solution, powered by Real ID, which connects digital signals to Acxiom’s proven offline identity assets, powering superior customer recognition, personalization, and open omnichannel orchestration.
With marketers citing limited visibility into pseudonymous site visitors as a top barrier to performance, according to "Data and identity: From marketing capability to company asset,” this differentiated offering delivers measurable results directly addressing these limitations.
Acxiom's Digital Recognition results included a 10% increase in website conversion rates, up to 50% higher recognition rates for email remarketing, and 57% lower cost per conversion.
