BBC Commercial increased EBITDA by 17% to £267 million ($357.1 million) in the 2025/26 financial year, returning £377 million ($504.2 million) to the BBC as direct-to-consumer services and consumer products, led by “Bluey,” drove growth despite a challenging market.

Revenue remained flat at £2.2 billion ($2.94 billion), with growth in some areas offsetting decline in others. Statutory profit after tax rose 9% to £71 million ($95 million). The £377 million ($504.2 million) in returns – down from £391 million ($523 million) a year earlier – included dividends of £197 million ($263.5 million), up from £161 million ($215.3 million), and content investment of £154 million ($206 million), down from £200 million ($267.5 million). The company remains on track to meet its five-year target of £1.5 billion ($2.01 billion) in returns to the BBC.

Tom Fussell, CEO of BBC Commercial, said: “2025/26 has been a strong year for BBC Commercial. We have grown profits and delivered significant returns to the BBC despite ongoing market pressures, while continuing to deliver creative excellence recognized around the world. Our diversified portfolio continues to position us well, with growth in some areas helping to offset softer performance in others, underpinning our overall resilience.”