Long before luxury watches became status symbols, the Rolex Oyster was conceived as a practical tool for a rapidly modernising world. A century later, its influence can still be seen across the modern sports watch.
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Long before luxury watches became status symbols, the Rolex Oyster was conceived as a practical tool for a rapidly modernising world. A century later, its influence can still be seen across the modern sports watch.
An early Rolex Oyster appears alongside a 1927 advertisement that helped establish the watch’s reputation for waterproof performance in demanding conditions. (Photo: Rolex)
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Discover how Rolex’s 1926 Oyster revolutionised horology with waterproof durability, self-winding Perpetual movement, and iconic…
Before the wristwatch could become an everyday object, it had to prove it could survive everyday life.
‘Oyster Story’ traces the history of the brand’s first waterproof wristwatch, from Mercedes Gleitze’s English Channel…
One of the world’s best-known wristwatches toasts a landmark year
Vor 100 Jahren brachte der Firmengründer Hans Wilsdorf mit der „Oyster“ die erste wasserdichte Armbanduhr auf den Markt. Seitdem…
Five years on, the luxury watch brand's bright idea is still being copied.
