The Oyster Revolution | Rolex
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When the Rolex Oyster arrived in 1926, it made the wristwatch more
Before the wristwatch could become an everyday object, it had to prove it could survive everyday life.
Rolex Oyster (1926) sealed the wristwatch against moisture; Perpetual rotor (1931) added automatic winding, making wristwatches reliable daily instruments. Sealed protection and autonomous energy became mechanical watch standards, proving how solving practical constraints drives engineering innovation across industries.
The Oyster Revolution | Rolex
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Sorry, your browser does not support inline
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When the Rolex Oyster arrived in 1926, it made the wristwatch more

‘Oyster Story’ traces the history of the brand’s first waterproof wristwatch, from Mercedes Gleitze’s English Channel…

Vor 100 Jahren brachte der Firmengründer Hans Wilsdorf mit der „Oyster“ die erste wasserdichte Armbanduhr auf den Markt. Seitdem…

As analogue watchmakers struggle to find craftspeople, Rolex has set up a new training school to mentor the next generation of…

One of the world’s best-known wristwatches toasts a landmark year

At this year's Watches & Wonders Geneva 2026 show, brands like Rolex and Cartier demonstrated their 100 years of technical…

Five years on, the luxury watch brand's bright idea is still being copied.