Livelo, the loyalty program owned by Bradesco and Banco do Brasil, has grown into a six point five billion reais business well beyond airline miles.
Key Facts
—The business. Livelo posted R$6.5 billion ($1.27 billion) in revenue last year, up about 10%.
—The owners. Livelo is jointly owned by Bradesco and Banco do Brasil, two of the country’s largest banks.
—The pivot. Only about 60% of points now go to travel, down from nearly all of them at launch.
—The scale. The program has more than 60 million customers and over 600 partners across retail, banking and travel.
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Programas de fidelidade ampliam rede de parceiros e tantam simplificar o acúmulo e o regaste de pontos
