Binance US wants its old throne back. The exchange, which once commanded roughly 20% of the US crypto trading market, has unveiled an aggressive comeback strategy built on near-zero fees and a product roadmap that includes derivatives, perpetual futures, and prediction markets.
CEO Stephen Gregory, who took the helm on March 9, 2026, laid out the plan in a CoinDesk interview. The core pitch is simple: make trading on Binance US so cheap that users have almost no reason to go elsewhere.
The fee gambit
Here’s what Binance US is now offering: 0% maker fees and 0.02% taker fees across all spot trading pairs, for every user. No tiers, no volume requirements, no fine print. In English: if you’re adding liquidity to the order book, it’s free. If you’re taking it, you’re paying two cents per $100 traded.
The fee structure applies universally, which is a deliberate choice. Most exchanges use tiered pricing that rewards whales and leaves smaller traders paying higher rates. By flattening the structure, Gregory is making a clear play for the retail crowd, the same users who largely abandoned the platform during its regulatory troubles.
