The brokerage fee wars that reshaped stock trading over the past decade are coming for crypto. Binance.US CEO Stephen Gregory is betting that the future of digital asset trading looks a lot like equities: commission-free, high-volume, and built on revenue streams that don’t depend on nickel-and-diming every trade.
On April 22, Binance.US rolled out 0% maker fees and 0.02% taker fees across more than 250 spot trading pairs. No volume tiers. No premium subscriptions. Just flat, near-zero costs for everyone. According to the company, the new structure saves users up to 98% compared to Coinbase’s entry-level fees.
The Robinhood playbook, applied to crypto
Gregory, who took over as CEO on March 9, appears to be reading from that same playbook. His argument is straightforward: American crypto traders have been paying too much for too long, and the exchange that eliminates that friction wins.
A comeback strategy wrapped in a fee cut
