Mr Surasak (centre) presides over the opening of the TAT Action Plan 2027 meeting.
Thailand is aiming for 2.76–2.9 trillion baht in tourism revenue from both international and domestic markets in 2027, focusing on boosting high-spending and niche segments, according to the Tourism Authority of Thailand (TAT).During the TAT Action Plan 2027 meeting on Monday, Tourism and Sports Minister Surasak Phancharoenworakul said the government remains focused on increasing tourism spending rather than relying solely on visitor numbers.
As tourism is now influenced by several factors, including geopolitics and international trade, he urged the TAT to respond more swiftly to keep pace with rapid changes.
The tourism revenue target will be maintained at 2.68 trillion baht this year, with 33 million foreign arrivals expected, he said.
TAT governor Thapanee Kiatphaibool said tourism revenue next year is expected to reach a minimum target of 2.76 trillion baht from more than 33 million arrivals.
