The Denza Z is a four-seat electric sports car made by Denza, BYD's luxury brand.
It will start at roughly $190,000 in the U.K. That's is nearly double its price in China, which is only around $100,000.
It has 1,582 horsepower from a tri-motor setup.
It’s no secret that Chinese automakers are aiming for the whole world, not just dominating their home market of China. But they're not just exporting small hatchbacks and medium-sized crossovers to undercut established car brands. No, Chinese brands are going after luxury and high-performance brands, too. This past week, BYD’s luxury brand Denza launched the Z at the Goodwood Festival of Speed. This sleek four-seat coupe will set you back at least $190,000 when it goes on sale in the U.K.
It's become common practice for Chinese automakers to charge significantly more for export versions of their products, often due to tariffs and the desire to profit off of export markets, especially as price wars in China itself drive down margins. The Denza Z is no exception; its Chinese price is $100,200 (680,000 RMB), so it’s effectively double the price in the U.K. Still, you’ll notice that both of those prices are quite high. The Denza Z’s price is right in the ballpark of a decently equipped Porsche 911. Keep in mind this is for the base Coupe trim; pricing for the Spider (convertible) and Racing trims rocket up to the equivalent of $219,000 and $230,000, respectively.
