What if you build it and they don’t come?
What if you create programs to meet employer needs and nobody enrolls in them?
Among other things, it puts the whole “students just want jobs” story in question.
It’s one thing to offer, say, a machining program aligned with local employers’ expressed needs. It’s another to get students to sign up for it. We’ve had to cancel sections because the enrollments were unsustainably low.
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Here's what I see from the hiring seat, and what I'd tell every executive to carry back to the schools they came from.
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If you were a student right now, what major would you choose?
As student expectations evolve, universities have an opportunity to rethink enrollment strategies and create more responsive,…
