Booyakasha! Legendary 90s favourite Ali G was In Da House at Wimbledon on Sunday as he left tennis fans bewildered on Centre Court before lighting up after the mens' final09:24, 13 Jul 2026Updated 09:43, 13 Jul 2026Sacha Baron Cohen brought iconic character Ali G back to life at Wimbledon on Sunday adding to the speculation a new film is on the way.‌The Staines legend caused a stir in SW19 after pitching up in a white and green tennis themed tracksuit with 'Da Championshipz' and a leaf printed on the badge. Sacha was earlier recorded arriving and chatted to fans dressed in a smart suit seemingly ready for the final.‌But as Jannik Sinner defeated Alexander Zverev on Centre Court, Ali could be seen in the stands leaving fans stunned by his UK return after decades away. Donning his trademark yellow and black shades and gold chain, he joked he was there to flog some of his finest products to people at the All England Club.‌Announcing the return on Instagram, Sacha said: "I iz BACK! And if u iz at dis borin wimbledore final lookin 2 get grand slammed, I iz here wif de hookup. dm me, especially if u iz fit."He recorded a video as tennis fans behind him totally confused: "Is at the men's singles in Wimbledon. It's like the World Cup of something called tennis, which is like a c**p version of ping pong.‌"Them say that tennis is better played on grass, which is why I intend to sell as much of it while I was here,' Ali said, before he jokingly went on to plug a variety of recreational drugs he was 'selling' at the tournament."He was later recorded surrounded by fans as he left SW19, lighting up as he made his way out and headed a few miles back to his hometown, which has since been re-named Staines-upon-Thamas since Ali hung up his yellow skullcap.‌We could be seeing more of the swaggering wannabe gangster in the months ahead. His appearance comes amid news of a brand new Ali G movie being filmed.According to reports a new movie has already wrapped production.The last Ali G movie, 2002’s Ali G Indahouse, grossed £17million.Content cannot be displayed without consent‌Ali G first showed up on Channel 4's The 11 O'Clock Show in 1998 before subsequently becoming the titular character in Da Ali G Show in the early 2000s.He's made many appearances over the years, including at the 2012 British Comedy Award as well as the 2015 Oscars. He last showed up during an un-billed gig at The Comedy Store in Sydney in 2021.Ali G became a household name as he interviewed prominent people, including politicians and judges, in the UK. He went on to star in Da Ali G Show in 2000 and featured in a film called Ali G Indahouse in 2002. When his character became too famous by 2007, Sacha retired Ali G as he was too recognisable.Article continues belowLike this story? For more of the latest showbiz news and gossip, follow Mirror Celebs on TikTok, Snapchat, Instagram, Twitter, Facebook, YouTube and Threads.