Obsessions

From massage seats and scent systems to soundscapes and air purification, carmakers are turning the cabin into a more sensory, restorative space.

The BMW Neue Klasse iX3 reflects a broader move in automotive luxury, as carmakers look beyond horsepower to digital cabin experiences designed around comfort, focus and wellbeing. (Photo: BMW)

New: You can now listen to articles.

This audio is generated by an AI tool.