Audi is overhauling its interior design for next-generation models.
Smaller screens and physical controls are coming back.
Future models will have nicer materials, including real metal.
Automakers are rarely as candid as Audi was in a Motor1 interview last year, when a company official surprisingly admitted that the brand's interiors are not what they once were. Oscar da Silva Martins, Head of Product and Technology Communication at Audi, openly acknowledged that “we have certainly been better in terms of quality in the past.” During the same chat with our German colleagues, the luxury automaker pledged a return to form: “We will get there again.”
Since that interview, Audi has rolled out a new design language dubbed “Strive For Clarity,” also known as “The Radical Next.” It made its debut on the Concept C, a preview of an electric two-seater with a targa roof due as early as next year. The sporty EV's interior is completely different from the current crop of Four Rings models. It tones down the screens, brings back some physical controls, and uses higher-quality materials throughout the cabin.
