Jimmy Donaldson, better known as MrBeast, once said his obsession with improving Feastables led him to secretly monitor Walmart shelves, spend thousands of hours studying the problem and even shell out six figures a week to protect the customer experience.
Why MrBeast Secretly Planted GoPros In Walmart Stores During an appearance on The Diary of a CEO podcast in 2025, the YouTube star opened up about the extraordinary lengths he went to after noticing that Feastables chocolate bars were frequently breaking on Walmart shelves.
Donaldson said his team initially dismissed his concerns, telling him the issue was common across the chocolate industry.
But he wasn't convinced.
"I just [needed] to know why my bars were breaking," he said, explaining that he repeatedly saw shattered chocolate bars during store visits.
