Jimmy Donaldson is known to millions as MrBeast. And by “millions,” we mean 480 million. That’s the number of subscribers to his YouTube channel alone, and that continues to grow.
Earlier this year, his reality competition show “Beast GamesMrBeast on That ‘Survivor’ Crossover, Collaborating with Starbucks, and Being Open to a ‘Beast Games’ Movie – ‘If Amazon’s Down, I’ve Got Some Crazy Ideas’” returned with its second season on Prime Video, reaching No. 1 in the U.S., just another milestone for the man who has wanted to create YouTube videos ever since he was a boy.
While a third season is in the works, his portfolio extends beyond creating videos and reality competition shows. Beast Industries, founded by Donaldson, is currently valued at $5 billion. And as he continues to produce YouTube videos, he remains open to that next collaboration — if it feels right.
With his eyes on the prize — an Emmy nomination in the reality competition race or host category — he details the process of coming back bigger and better for Season 2 of “Beast Games,” working with “Survivor” and what makes the perfect collaboration.
Season 1 of “Beast Games” hit 50 million viewers globally in its first 25 days. How did you approach Season 2?
