MSMEs are India's second largest economic engine, contributing 30.1% of GDP and 45.73% of exports, yet AI uptake in the sector remains thin.
A BCIC summit on AI in manufacturing noted adoption in organized manufacturing is under 25%, and even lower among MSMEs, trailing behind China, Germany and the US.
At her MSME Sparks 2026 masterclass, ‘Autonomous Retail: Rewriting the MSME Playbook with AI’, Fynd’s Chief Business Officer Ragini Varma said the hesitation stems from misunderstanding AI's role. “AI is just not ChatGPT,” she said. “AI is actually going to help you do your work autonomously, to do your work in a faster and a better manner.”
Fynd, an AI-native commerce platform, enables brands to run websites, physical stores, and marketplace listings like Amazon, Myntra and Flipkart from a single system, with built-in AI tools for creativity and customer support.
The gap MSMEs are working around
