Until recently, getting a business online meant hiring a developer, waiting weeks for a website, and spending money many MSMEs couldn't afford.
Today, a business owner can describe their idea in plain language and have a live website before the day ends.
That's not a small shift.
India's MSME sector contributes over 31% of the country's GDP, nearly 49% of its exports, and supports more than 32 crore livelihoods.
For a segment this large, the question of who gets to have a digital presence and on what terms has real economic consequences.
