When Erling Haaland and Jude Bellingham shared a lighthearted moment during a World Cup quarterfinal free kick, most viewers saw two old friends enjoying a high-stakes game. Crypto traders saw something else: a trading signal.
Norway and England met in the 2026 FIFA World Cup quarterfinals on July 11, 2026. The match reunited the two former Borussia Dortmund teammates in the most watched sporting context on the planet.
FIFA goes official with crypto
On June 9, 2026, FIFA announced that Kraken would serve as the tournament’s first Official Crypto Exchange Supporter. That framing matters: not a generic “partner,” but a specifically designated crypto exchange, which signals that FIFA is treating digital assets as a legitimate commercial category rather than a novelty.
The partnership came with fan-facing promotions, including ticket giveaways, designed to pull crypto-curious sports fans into Kraken’s user funnel during peak global attention.
