Erling Haaland just did something no Norwegian footballer has done in nearly three decades: play in a World Cup match. Then he did something no one has done quite like this: score twice in the final 11 minutes to knock Brazil out of the tournament entirely.
Norway’s 2-1 victory over Brazil on July 5, 2026, sent the Scandinavian nation to its first-ever World Cup quarterfinal. For Brazil, it was their earliest exit since 1990.
The goals, the NFTs, the meme coins
Haaland’s brace came late. Goals in the 79th and 90th minutes turned what looked like a Brazilian procession into a Norwegian fairy tale. The Manchester City striker’s first-ever World Cup appearance extended an international scoring streak that has made him one of the most marketable athletes on the planet.
That marketability has a very specific price tag in crypto. A unique 1-of-1 Sorare NFT card featuring Haaland previously sold for 265.1 ETH, roughly $600,000 at the time of sale. Sorare, the blockchain-based fantasy football platform built on Ethereum, has long positioned itself at the intersection of sports fandom and digital ownership.
