Klump, a Nigerian buy now, pay later (BNPL) startup, has partnered with Jumia to bring instalment payments to one of Africa’s largest e-commerce marketplaces, expanding its strategy of embedding consumer credit directly into online checkouts.
The partnership places Klump inside Jumia’s checkout, allowing shoppers to compare financing offers from multiple banks without leaving the platform. Rather than lending itself, Klump provides the technology that connects borrowers with partner lenders, which assess applicants, fund the loans, and assume the credit risk.
Embedding its technology inside the e-commerce giant gives the startup access to high-intent shoppers while reinforcing its strategy of becoming the infrastructure layer for consumer credit rather than a lender itself.
“When we started Klump, our mission was simple: give Nigerians access to affordable credit, wherever they shop,” Klump co-founder and CEO Celestine Omin wrote in a Friday LinkedIn post. “Today, we’re excited to partner with Jumia, bringing instalment payments to one of Africa’s biggest marketplaces. Klump now powers instalment payments for two of Nigeria’s largest e-commerce platforms.”
The integration also expands Jumia’s BNLP offering, which previously included partnerships with CredPal and Easybuy, making Klump the latest fintech to embed consumer credit directly into the online shopping experience.
