Publishing ten apps in four months sounds good.
And it is good. It means the bottleneck is no longer building the app. With AI-assisted coding, small utilities, focused experiments, and niche apps can go from idea to App Store submission in days, sometimes hours.
But there is a second part that can soon get really ugly. And messy. And time consuming.
After you publish the apps, you own them – not in the inspirational sense, in the annoying sense. Every app becomes a small surface that needs attention: metadata, screenshots, reviews, ratings, keywords, conversion, cross-promotion, build status, rejections, releases, privacy answers, promo text, support links. Ok, you can catch your breath now. We good?
Good, let’s move on.
