Meta Platforms just had the kind of week that makes people forget the last six months happened. Shares climbed approximately 6% on July 10, capping a weekly gain of around 15%, the company’s strongest showing since early 2024.
The catalyst? A combination of AI model launches and Mark Zuckerberg’s plan to build a cloud computing business that would put Meta in direct competition with Amazon and Microsoft.
From sluggish first half to sudden sprint
Meta shares were down nearly 12% year-to-date heading into early July 2026. On July 1, META shares spiked 9% to $612.91 after reports surfaced that the company is developing a cloud service designed to monetize its excess computing capacity.
The AI playbook that’s fueling optimism
