TL;DRMeta’s stock rose about 6% on Friday and roughly 15% on the week, its best week since early 2024, after the company gave investors a concrete plan to monetise its AI infrastructure via Meta Compute. Wolfe Research estimates each gigawatt monetised at a ~$25bn rate could lift EPS around 20%, and options volume ran over three times its 30-day average. But Meta Compute has not sold anything yet, has never served external cloud customers, and faces three entrenched hyperscalers.

Meta has had a miserable year on the market, flat while the Nasdaq-100 climbed 18%. That changed abruptly, with the stock posting its best week since early 2024, CNBC reports.

Shares rose about 6% on Friday and roughly 15% across the week. The move was not driven by advertising, the business that actually makes Meta’s money.

It was driven by a story about compute.

What changed