Why modernizing the data foundation is a critical first step in any AI strategy
by Aly McGue
There's a version of the AI modernization story that goes: build the platform, then figure out the use cases. Ankur Jain would tell you that's backwards — and that most organizations are learning that the hard way.
Ankur is Chief Cloud and Data Modernization Officer at Acxiom, the connected data and technology foundation that helps global brands resolve customer identity across channels, enrich customer profiles with more than 10,000 attributes, and deliver outcomes across customer acquisition, retention and personalization.
Ankur leads both product engineering and client-facing solutions engineering — meaning he is responsible not just for what Acxiom builds, but for how those capabilities get embedded inside the environments where clients actually operate.
