Michelle Taite is a marketing executive and keynote speaker known for building brands at the intersection of creativity, technology, and emotional connection. She most recently served as chief marketing officer of Intuit Mailchimp. Previously, she was the VP of global marketing for Intuit QuickBooks at Intuit and held roles at Unilever and New Balance. She serves on the Association of National Advertisers Global CMO Growth Council and was named one of Business Insider’s Most Innovative CMOs in 2023.
Redesigning Your Marketing Organization for the Agentic Age
As AI accelerates product development and expands marketing’s responsibilities, most marketing organizations are struggling to keep up because their operating model—sequential, siloed, and coordination-heavy—hasn’t changed. The solution is a new structure built for human-agent collaboration, centered on a “brand code”: a machine-readable knowledge base encoding brand strategy, customer insights, and business rules that both people and AI agents can act on. Layered systems of specialized agents can then handle content creation, experimentation, distribution, and reporting at scale, while marketers shift from execution to strategic direction and judgment. Success requires rethinking not just technology but how organizations hire and develop talent—prioritizing people who can think in systems and shape how the platform evolves.
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