FIFA has figured out how to make grass worth more per ounce than some precious metals. The organization is selling small fragments of the playing surface from the 2026 World Cup final at MetLife Stadium for $450 a pop, a move that could generate over $11 million in revenue from what is, at its core, a very expensive lawn.
The “Piece of the Pitch” collectibles, available through the official FIFA Store, sold out shortly after going on sale. Each unit contains genuine grass fragments from the final match encased in premium acrylic, packaged with an authenticity film and a USB keepsake inside a hinged shoulder box. The final itself is scheduled for July 19, 2026, at the New York New Jersey Stadium in East Rutherford, meaning buyers are paying $450 for turf that hasn’t even been played on yet.
The math behind the grass
At $450 per collectible, FIFA would need to sell roughly 24,500 units to hit the $11 million revenue target. For context, MetLife Stadium’s pitch covers about 57,600 square feet of playing surface. Even accounting for the fact that each collectible contains only a small fragment, that’s a remarkable markup on what groundskeepers would otherwise rip up and replace after the tournament ends.
