What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads?
That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science, will have to grapple with as she takes over from Lisa Utzschneider, who, it was announced earlier this week, is stepping down after more than seven years at the helm.
Jones is the former CEO of dating app Bumble. She also previously ran Slack after its acquisition by Salesforce and spent more than a decade in product roles at Microsoft.
Now, she’s bringing that experience to a company that wants to position itself not as an ad tech vendor but as a “deep tech company.”
“You need always-on verification to drive quality and trust for both advertisers and publishers,” Jones said. “The level of accuracy you need to do this at scale, and the amount of data IAS processes every day, is mind-boggling.”
