Greek Myth Summer Continues as Mediawan Rolls Out Kinetic Content Gameshow ‘Trojan Horse’ Across Europe

It’s the summer for Greek mythology.

While Christopher Nolan’s screen adaptation of Homer’s epic “The Odyssey” is set to take the box office by storm, French producer Mediawan is rolling out a high-concept unscripted format called “Trojan Horse.”

Created by Kinetic Content, Mediawan has secured option rights to the original show, which it is now rolling out across Europe, including France, Spain, Italy, Germany, the Netherlands and Finland.

“The format takes the legendary deception at the heart of the Trojan Horse story and reimagines it as a contemporary studio game in which teams must decide whether the giant horse set before them contains a valuable gift, or a dangerous trap,” reads the logline.

Kinetic Content is a U.S. production company founded in 2010. It is led by CEO Chris Coelen. Mediawan recently acquired Kinetic’s parent group The North Road Company.