Chinese tea chain GoodMe will soon bring its ready-to-drink beverages into retail channels. Its first launch cities will be Guangzhou, Shenzhen, Hong Kong, Wenling, and Hangzhou.
GoodMe launched ready-to-drink beverages in December 2025, though sales were limited to its own stores. It has introduced four products so far: apple juice, kale juice, Thai mandarin orange juice, and seven-ingredient fruit and vegetable juice. All use HPP technology.
HPP, short for high-pressure processing, is a nonthermal preservation method used in juice production. It is designed to preserve a taste closer to freshly squeezed juice without relying on heat treatment. But HPP equipment requires significant upfront investment, and the process requires products to be kept refrigerated at a constant temperature throughout the supply chain. Most HPP juice brands in China rely on third-party contract manufacturers.
A person familiar with the channel told 36Kr that GoodMe’s retail-bound products will be HPP apple juice in a 260-gram format and HPP seven-ingredient fruit and vegetable juice, also in a 260-gram format. Their wholesale procurement costs are RMB 108 (USD 15.9) per case, or RMB 4.5 (USD 0.7) per bottle, and RMB 132 (USD 19.4) per case, or RMB 5.5 (USD 0.8) per bottle, respectively. The final retail prices will be RMB 9.9 (USD 1.5) and RMB 11.9 (USD 1.7) per bottle. Compared with GoodMe’s stores, both products will cost RMB 2 (USD 0.3) more in retail channels.
