With competition in the overseas new style tea market becoming increasingly fierce, Chinese brands are making every effort to win the hearts of consumers.
In June, Heytea, a leading Chinese new style tea brand, opened its first overseas teabar in New York, following openings in the domestic market in Beijing, Guangzhou, and Shenzhen and Foshan in Guangdong province.
The teabar in New York offers nearly 30 new products, including Teamix, Deep matcha, Deep chocolate, pure tea, bottled tea, hand-brewed tea and tea ice cream.
Cheng Hao, vice-president of Heytea's public communication department, said: "New York has always been an important city for Heytea's overseas expansion. On the one hand, this place gathers consumer trends, cultural exchanges and brand innovation, providing richer user feedback and localized space for new store formats. On the other hand, Heytea has also continuously accumulated experience in store operation and local cooperation in New York, providing a foundation for the opening of this new type of tea house."
"Unlike the current tea beverage model in the United States market that heavily revolves around quick takeaways, teabar hopes to provide another rhythm: allowing consumers to stay and communicate in store, and more easily experience a cup of tea," he said.
