The problem behind the problem

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ILLUSTRATION BY KIKO BUENAVENTURA

In strategy, activity is often mistaken for progress. Organizations move quickly to solutions because “doing something” feels productive.

However, in the Problem, Insight, Logic and Assumptions (Pila) reasoning stack, the problem is your structural foundation. If the P is weak, the entire stack—the forced insights, the fragile logic and the risky assumptions—becomes an organizational liability.

Solving the wrong problem well is not just a mistake; it is a catastrophic waste of resources.