ILLUSTRATION BY KIKO BUENAVENTURA

Many treat strategy as creative work, a series of “sparks” or lucky breaks.

But strategy is not an art form. It is a discipline of structural integrity. If the structure does not hold, even the most brilliant idea will fail in the marketplace.

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In June 2010, I introduced the 11 building blocks of the Business Model Map to help leaders design and diagnose their business.FEATURED STORIES