Two months after opening its Park City, Utah, boutique, Wunderkind owner Philip Manghisi said sales are meeting expectations as he bets on affluent markets generally overlooked by luxury retail.
The retailer has drawn a mix of tourists and local shoppers in the area, with brands including Celine, Chloé, Givenchy, Khaite and Gabriela Hearst emerging as early top sellers.
“The goal has really always been to open stores in places where there are no stores, where the customer is,” Manghisi said. A former buyer at Elyse Walker and Jeffrey, he personally curates each season’s assortment after attending the international fashion shows. “Park City really represents a unique opportunity because there is no luxury retail like me in the entire state of Utah.”
The Park City location is Wunderkind’s fourth store, joining its Scottsdale flagship and two boutiques in Montecito, Calif.
Inside Wunderkind’s new boutique in Park City, Utah.
