Jul 10, 2026 – 5.00amRolls-Royce has no reason to be worried by the Chinese automotive juggernaut.“Our clients buy a Rolls-Royce because they want a Rolls-Royce, and they want the very best,” the company’s global director of sales and brand, Julian Jenkins, tells Life & Leisure.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Tony DavisMotoring writerTony Davis writes on lifestyle specialising in cars.Fetching latest articles
China is coming for luxury carmakers. Rolls-Royce couldn’t care less
There’s no competing with 122 years of heritage, says the luxury marque’s global director of sales and brand.








