At Rolls-Royce's factory in Goodwood, England, customers have tens of thousands of customizations to choose from. For some, it's not enough.
'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy
By
James LaForge
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While a new Rolls-Royce starts at around $370,000, many buyers spend millions more on custom modifications.
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