The government will await Meta's formal reply to notice served over Child Sexual Exploitative and Abuse Material (CSEAM) in paid advertisements on Instagram, IT Secretary S Krishnan said on Thursday, adding that a view will be taken basis the response given by the social media company.
The government had issued notice to Meta on Saturday over the issue, with Ministry of Electronics and Information Technology ordering Instagram to disable all ads and content promoting and facilitating access to CSEAM.
IT Minister Ashwini Vaishnaw had directed MeitY officials to summon Meta over Instagram ads allegedly promoting child sexual abuse material; the ministry demanded an explanation and information from the company on action that had been taken.
Within days of the notice, Meta published a blog outlining its efforts to combat child sexual abuse material across its apps, highlighting AI-powered detection and large-scale enforcement actions.
It also promised to continue investment in technology and resources to keep young people safe and strengthen its ad review processes.
