Centre on Monday said that it has received reply from Meta to the notice over child sexual abuse material (CSAM) ads on Instagram, and was currently being examined after which it would take an appropriate action.The Ministry of Electronics and Information Technology (MeitY) had issued a stern notice to Meta recently on Child Sexual Exploitative and Abuse Material (CSEAM) in paid advertisements on Instagram, ordering the social media platform to disable all ads and content promoting and facilitating access to CSEAM, and demanded a detailed explanation bound to a deadline.Confirming receiving the responses, S Krishnan, Secretary, MeitY told reporters that the Ministry has received Meta’s reply on Saturday (July 11), which was the last due day for the reply.“On the CSAM content, we had issued a notice to Meta, and the reply has been received. It is currently under examination and based on an examination of the reply, appropriate action would be taken. They have taken a week or 10 days to respond, so we will also take some days to examine,” Krishnan said.Within a few days of the notice, Meta outlined its efforts to combat CSAM across its apps, highlighting AI-powered detection and large-scale enforcement actions, and, in a blogpost, promised to continue investment in technology and resources to keep young people safe and strengthen its ad review processes.The company even said that it was categorically inaccurate to suggest that it knowingly and deliberately target ads featuring children to people based on an inappropriate interest in children.“Quite the opposite; we use technology to identify accounts that have shown potentially suspicious activity related to children, and we automatically removed over four-million of these accounts last year,” Meta had said adding that the company removed 1.60 lakh accounts in India in last six months using AI tools to detect suspicious links, child exploitative activity signals.Meta also detailed the company’s ongoing efforts to combat child exploitation across its apps, highlighting AI-powered detection tools, its clearly laid-out policies against child nudity, abuse, and exploitation, and the large-scale enforcement action.“We’re aware of recent news reports about Instagram ads in India that violated our policies against child exploitation. And we want to be clear: we take these concerns seriously, we never want this content on our platforms, and we’re committed to improving our efforts to combat it,” it had added.Published on July 13, 2026