Robinhood CEO Vlad Tenev is doing a victory lap, and for once, the numbers might justify it. The Trump Accounts program, a government initiative that gives newborns a $1,000 head start in the stock market, is growing at a pace that Tenev says outstrips many successful tech companies in their early stages.
Nearly 6 million children had signed up before the program even fully launched.
What exactly are Trump Accounts
Trump Accounts are tax-advantaged custodial brokerage accounts created through a US government initiative that launched over the July 4th weekend in 2026. President Trump marked the occasion by ringing the NYSE bell.
Every child born between January 1, 2025, and December 31, 2028, during Trump’s second presidential term, is eligible to receive a $1,000 seed contribution from the US Treasury. That money defaults into low-cost S&P 500 index funds. Parents can pile on additional contributions up to $5,000 per year. The accounts are custodial, meaning the kids can’t exactly YOLO the funds into meme stocks from their cribs. Robinhood is serving as the sole initial broker and trustee, partnering with BNY Mellon and the US Treasury to handle the operational plumbing.
