Robinhood CEO Vlad Tenev is taking a victory lap. The company’s Trump Accounts app, which launched on May 28, has racked up nearly 6 million sign-ups and climbed near the top of the App Store charts in roughly a month.
What are Trump Accounts, exactly
The program allows families to open tax-advantaged investment accounts for eligible children, primarily those born between 2025 and 2028. Each eligible account comes with a potential $1,000 contribution from the US Treasury. Contributions to these accounts officially begin on July 4, 2026.
Robinhood won the Treasury contract in April 2026 and partnered with BNY Mellon to handle the custodial side of the operation. Robinhood manages the technology platform and customer support, while BNY Mellon oversees the actual custody of assets.
The program had already crossed 4 million sign-ups by March 31, before the dedicated app even launched. The subsequent jump to nearly 6 million in the weeks following the app’s debut suggests the streamlined mobile experience removed significant friction from the enrollment process.
