BYD launched the Shark, its first pickup in the UK and across Europe, priced from about $63,000, with 56 miles of pure-electric range. Powered by its Super Hybrid plug-in powertrain, BYD claims the Shark “brings performance far in advance of what can be achieved by traditional diesel pickups.”

BYD launches the Shark PHEV in Europe, its first pickup

While pickup trucks are a way of life in the US, they’re starting to carve out a place for themselves in Europe and the UK, thanks to more efficient, electrified options.

After opening orders for the Shark on Wednesday, BYD’s executive vice president, Stella Li, said the market for plug-in hybrid pickups is “expanding rapidly.”

The Shark is BYD’s first pickup that’s already on sale in Mexico, Brazil, Australia, Chile, Peru, and several other global markets.