The full potential of geothermal energy can be realized through creation of new well technologies and retrofitting of existing wells, hybridization with other renewables, novel power-generation resources and technologies, and community-based heating, cooling, and resilience. Graphic by Al Hicks, NREL.
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Yesterday, Carolyn Fortuna wrote about how to change the narrative about clean energy. “If we want to infuse greater renewable energy understanding in others, we must be self-reflective about the way we talk — from how we frame a thought to how we present arguments. Each of us has space to improve our communicative methods so we can reach audiences more effectively.”
She said, “Evidence-based science experts don’t recognize how much specialized language they incorporate into their conversations.” That reminds me of a story I heard many years ago about two Senators — one Republican and one Democrat — who sat through a lengthy presentation by a noted climate scientist. When it was over, one turned to the other and asked, “Did you understand any of that?” His colleague replied, “Not one word.” When we speak, we need to use language the listener understands, not technical jargon.
