Photo by Chanan Bos, CleanTechnica.
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Part one of a two-part series.
The Potential Energy Coalition just released Fixing Climate Communications 2026, which deserves more than my LinkedIn post. Commissioned by The Rockefeller Foundation and grounded in data from over 83,000 survey respondents across six countries, six years of message testing, and more than 1,350 randomized controlled trials, it is the most comprehensive diagnosis of climate communications failure I have seen. It should be required reading for every CSO, CCO, and communications strategist working in this space.
I agree with the core findings, but I have significant disagreements with the diagnosis underlying them. Both are worth working through.
