NEW YORK, June 18, 2026 /PRNewswire/ -- On the heels of the 2026 Group of Seven (G7) Summit in France, Potential Energy Coalition, with financial support from The Rockefeller Foundation, today released Fixing Climate Communications, a new evidence-based playbook for communicating about climate more effectively across six of the G7 countries. Drawing on research with more than 83,000 adults across France, Germany, Italy, United Kingdom, United States, and Canada — countries that together represent more than 40% of global gross domestic product (GDP) — the study identifies the messages that broaden support across ideological divides and the language that can undermine it, offering practical guidance at a time when many institutions are embracing a growing trend of climate hushing. Shared concerns – pollution, health, affordability, energy security, and protecting future generations – increased support by more than 10 percentage points across the six countries, and by contrast, messages emphasizing bans, mandates, disruption, or "net zero" consistently underperformed everywhere.
"The climate crisis is already making it harder for people around the world to feed their families, get and work jobs, and pursue lives of dignity. Meeting this challenge with the urgency it demands requires speaking about it in ways that resonate and motivate. This research shows how data-driven communication can shape a better conversation about how to tackle the climate crisis and build a safer and more prosperous future," said Dr. Rajiv J. Shah, President, The Rockefeller Foundation.
