Of all the myriad mysteries of science, the one that's currently got my neurons in a twist concerns a Toffee Crisp stashed away in my kitchen cupboard. I'm entirely preoccupied by it – it’s like being pulled by some metaphysical tide.
The question is, how? How can a chocolate bar scrape away at my willpower when – the last time I checked – I was a halfway-intelligent adult who should know better?
The answer may have something to do with ‘food noise’: those persistent, intrusive thoughts about food and eating between mealtimes.
In the case of my bewitching Toffee Crisp, these thoughts are probably a short-lived distraction that I’ll give in to within the hour.
Food noise can be a serious problem
