The Fox One streaming service's World Cup marketing playbook is all about letting the creators do the scoring.
The breakout success of Fox's World Cup marketing: influencers
By Lara O'Reilly
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There may be no bigger winner of the World Cup than Fox, which could soon be commanding ad rates as high as $2 million per spot.
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Fox is using the 2026 World Cup to test two streaming plays: Tubi’s free reach and Fox One’s paid subscriber bet.
