The US Men’s National Team just got bounced from their home World Cup in the Round of 16, falling 2-1 to Belgium. Weston McKennie was arguably the best American on the pitch. Christian Pulisic and Sergino Dest were arguably among the worst, earning ratings as low as 2 out of 10 from various outlets.

But here’s the thing. The more interesting fumble might not be happening on the field at all. It’s happening in the sponsorship war room, where the USMNT has zero dedicated crypto partnerships or fan-token deals heading into the biggest sporting event on the planet, hosted on their own soil.

The on-field story, briefly

McKennie earned praise for his energy and midfield dominance throughout the tournament, emerging as one of the few consistent bright spots for the Americans.

Pulisic and Dest, on the other hand, were ghosts when it mattered most. Ratings across multiple outlets placed both players in the 2-5 out of 10 range for the knockout match.