Fleek, an AI startup working to digitise the secondhand fashion supply chain, has raised $25 million in Series B funding led by Burda Principal Investments, an early investor in Vinted.
This round brings Fleek’s total funding to $45 million, with participation from eBay, FJ Labs, H14, Andreessen Horowitz, HV Capital, and Y Combinator.
Fleek’s AI model, trained on millions of transactions, can grade and price secondhand clothing from just a smartphone photo. The platform connects over 2,000 suppliers with more than 50,000 buyers in more than 100 countries.
A piece of clothing donated in London might travel thousands of miles to a sorting warehouse in Karachi, Dubai, or Delhi, where it is graded, priced, and routed by hand. Up to 24 billion items go through this process each year.
Fleek, based in London, wants to use AI to replace manual sorting and has raised $25 million to accelerate the transition.
