Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleOfcom has imposed a record £28 million fine on Virgin Media for making it difficult for customers to switch providers. The telecoms firm mishandled millions of customer calls over a period of nearly three years, causing "unreasonable effort" and "undue difficulty". Virgin Media's tactics included pressuring customers to stay, unnecessary call transfers, keeping callers on hold, deliberately dropping calls, and failing to process cancellations. The company had previously been fined in 2018 for breaching the same rule regarding customer switching. Ofcom also noted that Virgin Media repeatedly failed to cooperate with its information-gathering process during the investigation. In fullVirgin Media fined record £28m for stopping millions of customers from switchingMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in