Thousands of Colombian fans have turned Vancouver’s streets into a sea of yellow ahead of their Round of 16 World Cup clash against Switzerland on July 7 at BC Place.
Kraken’s World Cup moment
FIFA named Kraken its “Official Crypto Exchange Supporter” on June 9, 2026. That made the San Francisco-based exchange the first crypto platform to ever hold an official World Cup sponsorship. A full tournament-level partnership across North American and European host cities.
The 2026 World Cup is the first hosted across three countries, the first with 48 teams. Coinbase has the NBA and NFL. Crypto.com locked up the UFC and Formula 1 naming rights. Kraken planting its flag with FIFA is a statement that the exchange sponsorship wars are far from over.
Prediction markets hit nearly $2 billion
